By February, many January goals can start to feel heavier than expected. Not because they are impossible or unclear, but because something about them no longer fits. That discomfort is easy to misread. It can look like a lack of motivation, discipline, or follow-through. But often, it is not a
January arrives with a familiar script. New year. Fresh start. Clear goals. Conversations fill with targets, plans, lists of things to be ticked off, and declarations about who people will become by December. And if you do not have a list, it can quietly feel like something is wrong. But
Confidence is not always about being bold or outspoken. Often, it looks like quiet steadiness or calmness in a moment. It shows up in the decisions you make, the boundaries you set, and the way you carry yourself through uncertainty. This kind of steady confidence rarely comes from external sources.
There is a difference between being honest and being clear. While this difference is often subtle, it can impact your authentic connections. You might speak truthfully about your day, your work, your preferences. You might even think you are showing up as your authentic self. But unless you are clear
There are moments in life when everything looks fine on the surface, but something inside you feels off. You do the right things. You show up first. You follow the rules you were taught to follow. People tell you that you are reliable and steady. They tell you that you
Every year brings moments that feel clear and real, and moments that feel heavy and difficult. These experiences can look different on the surface, but they often share a common cause. They show what happens when you are aligned with what matters most and what happens when you drift from
We all want some form of connection. Maybe to feel accepted or to know we are seen and valued. That desire is deeply human. But when connection turns into performing a version of yourself, fitting in becomes the goal and we can lose connection with who we really are. This
Progress at work is most commonly measured by external markers: bigger titles, bigger teams, and bigger paychecks. But progress is not only about climbing higher. True progress is about becoming more aligned with what matters most to you while you advance in your career. If success pulls you further from
Career growth can feel exciting, but it can also create pressure to compromise. The promise of a title, a higher salary, or more recognition can make it tempting to step into opportunities that pull you away from what matters most. But real progress is not just about moving up. It
At Values Identifier, authenticity means living in alignment with what matters most to you. It is not about being the same person everywhere or ignoring expectations. It is about knowing what grounds you so you can move through different spaces of life without losing yourself. Authenticity is not isolation from
One year ago, on October 28, we introduced Values Identifier to the world. There was no big event or fanfare, just a quiet moment of reflection among a small team who believed deeply in what we had created. After two years of work, testing, development, and refining, we were ready.
Authenticity sounds simple, but living it can feel complicated. Being true to yourself is not always the easy path. It can mean saying the thing you have avoided, admitting what is real, or showing a part of yourself you have hidden. And that is rarely comfortable. The Discomfort of Being